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To begin our process,
we evaluate the end
users' needs, expectations,
and desires. We observe
and listen carefully.

As our observations
and assumptions are
shaped, true ideas
result along with
an initial concept.

This phase includes
rapid refinement in
concept and creation.
A design influenced
by both designer and
end user is defined.

We evaluate the end
product in its context
of use. Through
observation we seek
validation and further
possibility.

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